The standard logo (pictured above) should be used for most applications. If the standard logo is not appropriate for a certain application, choose from among the alternative logos shown below.
A fixed arrangement of the logo and name is referred to as a ‘signature’. A person’s handwritten signature is recognizable because it is unique and always rendered in the same way – its unique style and consistent use will render it more recognizable. Recognition is an key communications goal of the logo.
